cans of red Prime energy drinks next to a newspaper icon
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YouTube Merch Part 1: 7 Reasons Not to Buy Prime Energy Drink

Have you seen this new drink prominently displayed in stores? It might seem harmless to give in to your kids begging for a bottle or can; after all, it’s just a hydration drink, right?

Well….

Who’s Behind Prime Energy Drink?

1. Prime is a hydration drink founded and endorsed by Logan Paul and KSI, who are not the best role models. Paul creates pretty juvenile content, can’t seem to make a decent decision to save his life, and most recently graduated to a crypto scammer, summed up nicely in the screenshot from Gizmodo below.

2. KSI is a rapper and boxer known for slurs and trivializing SA*. He hasn’t had quite as many scandals as Paul, but enough to make one cautious.

Does Prime Have Caffeine?

3. The cans have 56mg of caffeine per 100ml, which is one reason why it’s been banned from many schools around the world.

4. It’s also really expensive because, well, people will still buy it no matter the cost. While I was in the store with my family for maybe ten minutes, a mother came storming through, furious that her preteen daughter had spent $7 on one can. KSI, to his credit, spoke out against scalpers, but shouldn’t they – or at least Congo Brands – have seen this coming? Prime is in such high demand really only thanks to Logan Paul and KSI’s followers. But about that….

Who Follows Logan Paul?

5. Logan Paul’s followers are primarily between 14-35, according to Social Flame. Yet it is well documented that his fans skew younger; since you must be 13 years old to create a YouTube channel (so most kids are using their parents’ account or faking their birthdays), it isn’t hard to see why the drink’s become so popular among elementary and middle school kids. 

6. I felt like I had never heard of this drink and then BAM! It was everywhere. Then I did my twice-weekly audit of my kids’ YouTube History, and realized YouTube Shorts was full of unboxing Prime, taste testing, or bottle flipping it, or in some way trying to tie their own brand to Logan Paul and KSI.

7. Besides all that, I didn’t like the taste, and neither did my kids. So saying no was an easy conversation in the end. I wish your family all the luck battling this latest advertising blitz.

*SA is commonly used as a shortcut for s*xua* assault on platforms where that phrase might lower a ranking or cause a video to be demonetized.

Photo/Image credit: Cindy Marie Jenkins, Gizmodo

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