Who is MrBeast?

MrBeast is the most-subscribed-to individual YouTuber who engineers large-scale challenges where people compete for even larger amounts of money. His estimated net worth is $500 million, so you can imagine how in demand his merch is.

MrBeast Merch

1. Shop MrBeast has all your typical merch: hoodies, phone cases, & hats, but also includes Beast-branded gel ball blasters (sold in select stores). Reviews vary on the quality of his products & customer service, so order early if you want to give his merch as a gift.
2. MrBeast Burger: During the pandemic, ghost kitchens became a popular way for smaller kitchens to stay afloat; one branded kitchen that can make extra money — and stay in business — by also serving and delivering other menus. Enter, MrBeast Burgers, who are managed by Virtual Dining Concepts (VDC) w/ a few select physical locations. For someone so obsessed with getting everything perfect, MrBeast couldn’t handle – rightfully – how not on brand and how carelessly these ghost kitchens delivered his product. He recently announced that MrBeast Burger’s is closing. (See Eddy Burbank’s video in Sources).
3. Feastables: When I think of MrBeast, the 1st thing that pops to mind is chocolate! Wait, what? Found in nearly every WalMart, MB’s manager recently confirmed on the podcast “My First Million” that they’re putting all product efforts toward Feastables from now on. 
   Who doesn’t want to try a new chocolate bar? So we did. When my kids asked what I thought, I answered honestly, “It’s a decent bar of chocolate.” Then they handed me theirs to finish. That ability to try his product did more to help my kids distinguish between the promise of a YouTuber’s merch and the reality of marketing than anything I could ever teach them. 

[UPDATE 5/6/2024] In early May, Donaldson separated from his manager for multiple years., Reed Duchscher of Night Media, after six years together. For those keeping count, that was when Donaldson was 18 years old. It is speculated this break results from Donaldson’s troubled entry into the food industry.

Photo/Image Credit: Cindy Marie Jenkins, Canva, & Shutterstock

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Read more: Is MrBeast Good for Kids?

Sources:

• Watson, Amie and Boone, Brian, “The Untold Truth of MrBeast Burger.” Mashed, 26 March 2023.
• “The Deceptive World of Ghost Kitchens,” YouTube, uploaded by Eddy Burback, 6 March 2023. 
• “We Spent 24 Hours with MrBeast,” YouTube, uploaded by Colin & Samir, 13 November 2022. 
• Feastables & MrBeast Burger, official websites
• MrBeastYouTube, Better Business Bureau.
• Parr Sam, Puri Shaan, and The Hustle (Hosts), 18 July 2023, Episode 475 “Reed Duchscher: Inside Feastables, Night Media, and Niche Creator Businesses,” My First Million, The Hustle.